Clarity.

Strategy.

Outcomes.

We’re a boutique consumer, brand and business marketing consultancy.

Hello
there,
we’re axéa.

If your business needs to evolve for growth, we can help.

We want to make things easy for you, so we’re ready to overcome any challenges you may have in resource, time, internal expertise and bureaucracy.

By seamlessly embedding ourselves within your business and partnering with your team, we can bring a fresh perspective, simplify the situation, develop a clear plan and embed a solution that adds real value to your customers, brand and business.

Our experienced team takes a wholistic, pragmatic and collaborative approach specific to your circumstances and needs.

If you’re ready for clarity and growth, talk to us.

A little bit about us

Our founder and Managing Director is Maria Karavias, MBA, BComm. Maria has over 25 years’ corporate experience; she’s worked for iconic brands, delivered big ideas to market, and built multiple companies from the bottom up. Led by Maria, we’re specialists in developing consumer insights, business strategy and program leadership – with strong expertise in digital, data and analytics across B2B, B2C and B2B2C industries. If your CEO, COO, CMO or Chief Product Officer needs support – or if these roles don’t yet exist in your company – we can help. We’re passionate, motivated and as high in EQ as IQ. So our involvement with your team often stretches to roles such as 2IC, trusted confidante, sounding board, trainer and mentor.

How we can help

We work with different businesses in different ways. Whether you’re looking to define your business strategy, optimise your marketing structure or plan, simplify your brand architecture, define your product offering, understand more about your customers or build your company’s digital expertise, talk to us.

If you’re caught in a blur of process, deliverables and multiple stakeholders, unable to see the wood for the trees, we can bring much-needed clarity.

We work with a range of businesses, including B2C, B2B and B2B2C. Here are some of our core offerings:

Customer StrategyBrand Leadership Business Management People Support
Who we’ve worked with
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“Maria is a terrific executive, she has great agility across all business disciplines, and she has my full endorsement.”Damian EalesGlobal Head of Transformation, NewsCorp
“Despite the complexity, Maria was able to quickly build an extremely credible presence in and partnership with the Exec team, through courageous positions and strong deliverables.”Miltos MichaelasCEO, Bank of Sydney
“Maria has made a huge contribution and impact on how we work and our plans moving forward.
I can't thank her enough for her support and everything she has delivered to put us in such a strong position for the coming months and new year.”Karen SpearGeneral Manager, Customer Experience Platform Business, News Corp
“The strategy, structure and processes you brought to our team was exactly what we needed...and we're now a better marketing team for the experience.”Amanda DuszaCustomer Marketing Lead, News Xtend